The ledge…

Some months back we talked about the ledge that entrepreneurs must learn to face when running a business. This ledge leads to a precipice of despair and loneliness. It leads to crushed dreams and to financial future ruins. This is a ledge we don’t want to face, but one that we must. It is an event that no entrepreneur wants to face nor accept but it is one that I welcome with open arms and heart, because it means that the end of things as we know it is near.

Once you fall, you can’t get back up. It means you have exhausted your resources, closed your income avenues and declared that you have failed, not only to yourself, but your colleagues, to your friends, to the not-so your friends and to the trade. This is right about when you are realizing… maybe this whole thing was not such a great idea. Maybe I should have said ‘yes, sir’ or ‘no, ma’am’, maybe just maybe I could still be not concerned with all these problems.

When things come to an end, you rest and your pressure is relieved.  Now, let’s be clear, the end does not necessarily have to be negative. The end signifies the lack of existence of current conditions as they are today, whether good or bad. I am that guy that is actually pulling myself to the ledge and forcing myself to look down on it. I am that guy that is not afraid to say I failed and I am certainly that guy that is willing to go broke, twice over to get the satisfaction of not failing.

So in essence, the end of bad times is coming soon. I believe that our plans and our business will continue to flourish as it has now. I will have to make adjustments and some changes, as cash flow will compel me to do so, but I will not for a second lay off the gas pedal and will continue to do what we are doing. We are still here and we will be here for a while.

So sorry to disappoint our frenemies and so glad to communicate this to our good friends.  Sometimes, the heat of the battle does not let us distinguish who is who, – but I will fill you in on a secret: friends are scarce, good friends even scarcer, and I know who they are and I know they are nodding their heads right now and saying, yep that is me. Thanks for the continued support and well-wishes and to those who have not helped, I thank you as well, in a non-sarcastic manner, for making this adventure real and full of challenges. If it was easy, it would be no fun, and I don’t like things easy, as you well know…

Keep Calm and Stay Humble…