Before you think I am going to go off on a customer or on a vendor, please hold you horses and just know that this is not what this blog today is all about. The complainer as I call it today is my teenage son, who in his efforts to be the next great bodybuilder has taken the Cheetos and the Pizza out of his diet and substituted it by healthy stuff. His complaint was that mom mixed two cereals and that one had too much sugar, so he went off like that… First world problems.
As the year winds down, I need to tell you that all of our budgets for 2017 are ready and uploaded into our accounting system. We have carefully analyzed each one of our vendor accounts and matched them up to our customers. We see room for improvement in many of our accounts and some room for new accounts as well. Business should never be static. The day you decide to stay static is the day your business starts dying.
In my former business life I used to project some crazy revenue numbers every year. Lots of growth was always my main purpose. My former bosses hated it because they knew I was not looking for profits. As you expand and grow, your profit base dwindles and it is a very hard thing for owners to swallow. But why did they let me ask you… well, because there are very few people which can deliver growth consistently and at a somewhat decent profit. There were divisions that gave much better profits, but they did not grow. You can’t expect to grow at the same rate of profits as when you are consolidated. It is an oxymoron by definition.
Well, my intentions for my company are pretty much the same. Double-digit growth and small profits. I would rather have a growing business spreading in different points of risk and diversifying my income base than a profitable business. I said it, it is not about the money… for now. There will be plenty of time for that later, when the business is ready for it. For now, wages and expenses are fine, a decent profit is okay as well, not too much to cripple its growth though.
So, the complainer now is my partner, the lovely wife, who hates this approach. I am going to have a harder time convincing her than I did my former board, and for those of you who are married, you know that board meetings are no cake walk, but I will take them over “the talk with the wife” any day, and twice on Sunday.
Honey, you know I am kidding right. Remember this blog is for entertainment purposes. Remember that before assigning judgement and punishment…
Keep Calm and Stay Humble…